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Market Update

Market trends July 2025

Dedale's software market update for July 2025: valuations, stock performance, deals & investor insights

Author: 
Dedale
ı
Published on: 
10
/
07
/
2025
Table of contents

Market Performance

June brought continued stabilization for B2B software stocks. Our index of 270+ public software companies gained 0.8%, underperforming the broader indices: the S&P 500 rose by 3.5% and the Nasdaq by 4.6%.

Note: Index composed of 272 software companies currently listed with market capitalization above $300m
​Source: Capital IQ as of June 25th, 2025, Dedale Intelligence analysis

Despite modest performance, year-to-date growth for B2B software reached 1.3%, keeping pace with the S&P 500 (3.6%) and Nasdaq (3.4%). The environment was shaped by steady U.S. policy rates and a slight uptick in inflation to 2.4%, still near its lowest levels since early 2021. In contrast, the ECB cut rates by 25bps as eurozone inflation hovered around its 2% medium-term target.

Market Valuations

Valuations remained stable:

  • EV/Sales multiples inched up to 6.3x, close to the 10-year average (6.4x), and up significantly from the April low (5.0x).
  • EV/EBITDA multiples hovered at 23.8x, still below the 10-year average of 27x but recovering from 19.9x in April.
  • High-growth companies (>20% revenue growth) led the rebound, now trading at 12.0x EV/Sales. Rule of 40 companies also traded at a premium of 7.9x.
  • North American software companies widened their valuation premium over European peers to 58% (6.7x vs. 4.2x), driven by stronger SaaS penetration, better cash generation, and a deeper universe of listed growth names.
Note: Index composed of 272 software companies currently listed with market capitalization above $300m​
Source: Capital IQ as of June 25th, 2025, Dedale analysis

Deal Flow

Q2 2025 saw the highest level of corporate M&A activity since Q1 2024, alongside a sharp increase in venture capital round sizes driven by mega-deals like OpenAI’s €37B raise. While PE buyouts remained stable in volume, deal values trended slightly lower.

 

Notable transactions included:

  • Xero's $3B acquisition of Melio, aU.S. SMB payments platform, at a 13.4x EV/Sales multiple, aimed at integrating payments within its accounting suite.
  • Vista Equity’s acquisition of Amtech Software, supporting its shift to SaaS and modernization of packaging ERP solutions.
  • Great Hill’s investment in Peter Park, backing a 274% growth leader in parking infrastructure.
  • Arcos' funding from Bain Capital, to expand its utility workforce management platform.

In venture capital: Cyera raised $540M to scale its AI-powered data security platform, and UniUni secured $70M to extend its last-mile logistics operations.

 

These deals underscore the continued appetite for vertical software, automation, and AI-driven infrastructure.

 

What to Watch

IPO momentum and public market sentiment

While IPO volumes remain far from 2021 highs, Q2 saw some movement:

  • Julong, a niche cash-processing software player, went public with a modest $5M raise.
  • Healthcare and cloud infrastructure companies continued to attract strong multiples in public markets (e.g., recent IPOs in health tech (7.7x EV/Sales) and cloud (14.8x) posted solid performance).

Expect IPO windows to remain selective, with preference for growth efficiency and AI integration.

 

Macro stability, valuation gaps persist

Despite geopolitical pressures, inflation remains contained,and central banks are navigating rate normalization cautiously.

  • The Fed held rates, balancing stable inflation with slowing growth.
  • The ECB cut rates for the seventh time since June 2024.

Valuation gaps between growth and mature cohorts, and between U.S. and European markets, remain material. SaaS-heavy, high-growth platforms continue to attract premium multiples.

 

Segment trends and earnings insights

June earnings were strong, with all software companies in our index reporting YoY growth. Standouts include:

  • Oracle (+28.6%), Cloudflare(+76.6%), and Zscaler (+72.9%), reflecting strength in cybersecurity andinfrastructure.
  • Snowflake (+43.5%), MongoDB, and Palantir(+88.9%) beat expectations, driven by GenAI adoption.
  • Laggards included Asana (-36.2%) and Five9(-34.5%), signaling pressure in productivity and communication segments.

 

Investment watchlist

Top names drawing attention this month:

  • Cloudflare: Massive contract wins and strong developer traction justify its 70%+ rally YTD.
  • Palantir: Trading at 80x EV/Sales,reflecting investor conviction in its AI leadership.
  • Xero: Strategic M&A execution to build an end-to-end financial stack for SMBs.
  • Cyera and UniUni: Private names with compelling growth trajectories in cybersecurity and logistics AI.

 

Want access to the full market session?

Dedale Intelligence’s market sessions provide a curated, data-driven lens into what’s really happening in B2B software, from valuations and macro trends to investment signals and segment-level dynamics.

Contact us  to learn more about membership and access the full presentation.

Dedale
Dedale provides strategic intelligence for investors and corporates, combining competitive intelligence, market research, and B2B software insights to power better decisions.

Frequently asked questions

July 2025 Market Trends: Common Questions

Answers to the most common questions about Dedale's June 2025 B2B software market update.

How did B2B software stocks perform in June 2025?

Dedale's index of 270-plus companies gained 0.8%, underperforming the S&P 500 (up 3.5%) and Nasdaq (up 4.6%), bringing year-to-date growth to 1.3%.

How did valuations move in June 2025?

EV/Sales multiples inched up to 6.3x, close to the 10-year average of 6.4x and up significantly from April's low of 5.0x.

What were the notable deals in June 2025?

Xero's $3 billion acquisition of Melio at a 13.4x EV/Sales multiple, Vista Equity's acquisition of Amtech Software, and Cyera's $540 million raise for its AI-powered data security platform.

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