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Market Update

Market trends September 2025

Dedale's software market update for September 2025: valuations, stock performance, deals & investor insights

Author: 
Dedale
ı
Published on: 
10
/
09
/
2025
Table of contents

Market Performance

August marked a modest rebound for B2B software stocks. Our index of ~250+ public companies gained just under 2%, trailing the broader indices:

  • B2B Software Index: +~2%
  • S&P 500: +6%
  • Nasdaq: +8%

Year-to-date, B2B software is up around 4%, lagging behind wider benchmarks. Performance remains highly polarized:

  • Mega-caps (Oracle, Meta) have delivered >20% YTD gains.
  • Industrial software continues to show resilience.
  • Supply chain and procurement software remain under pressure due to tariffs and trade uncertainty.
  • Workflow & productivity software is being challenged by GenAI disruption.

Macro drivers: Inflation edged higher to 2.7% in July (vs. 2.3% in April). Both the Fed and ECB kept rates stable over summer, but the Fed signaled a dovish turn. Tariffs have normalized at 10% baseline globally (and 30% vs. China).

Note: Index composed of 272 software companies currently listed with market capitalization above $300m​
Source: Capital IQ as of August 27th, 2025, Dedale Intelligence analysis

Market Valuations

Valuations corrected slightly after July’s peak:

  • EV/Sales: 6.0x (vs. 10y avg ~6.4x; peaked at 6.5x in July)
  • EV/EBITDA: ~23x (vs. 10y avg ~27x)
  • High-growth (>20% rev growth): 11.0x EV/Sales
  • Rule of 40 companies: 10.6x EV/Sales
  • NA vs EU premium: ~76% (6.7x vs. 3.8x)

The widening transatlantic gap reflects divergent growth expectations: North American software is expected to grow 11% NTM, vs. just 3% for European peers.

Note: Index composed of 266 software companies currently listed with market capitalization above $300m.
Source: Capital IQ as of August 27th, 2025, Dedale Intelligence analysis

Deal Flow

Transaction activity revived in Q3, led by mega-deals:

Notable transactions included:

  • Palo Alto’s $25B acquisition of CyberArk at 17x EV/Sales, positioning itself as a full-stack cybersecurity platform.
  • Thoma Bravo’s $10B+ acquisition of Dayforce (ex-Ceridian) at 6x EV/Sales, a landmark HCM deal emphasizing AI-driven capabilities.
  • Acumatica acquired for ~$2B, expanding ERP mid-market coverage.
  • Cinven’s acquisition of Smart Communications, and active dealmaking from Carlyle, BainCap, and KKR in vertical software and healthcare IT.
  • Venture funding: AI mega-raises (OpenAI, xAI) continued to dwarf European activity; growth funding is accelerating while early-stage remains muted.

Key trend: Strategic buyers are platformizing, consolidating verticals, and pursuing AI-native plays.

What to Watch

IPO momentum and public market sentiment

  • Figma IPO (July): surged +250% on debut before partial pullback; trading at premium multiples.
  • NielsenIQ IPO: more moderate profile in data & analytics, with steadier valuations.

IPO windows remain selective, growth efficiency and AI integration are key differentiators.

Macro stability, valuation gaps persist

  • Inflation creeping higher (2.7%).
  • Fed signaled a dovish shift in August, potentially supporting investor sentiment.
  • Persistent valuation gaps: U.S. high-growth SaaS names command heavy premiums vs. European peers.

Segment trends and earnings insights

Strong Q2 earnings season: 52/53 companies grew revenues, 45 beat consensus. Yet market reactions diverged:

Winners:

  • ServiceNow (+AI-driven deal wins, 18/20 top deals used Now Assist)
  • MongoDB (+5k new customers YTD)
  • Palantir ($1B quarterly revenue, +92% U.S. commercial growth YoY)
  • Snowflake (AI fueling 50% of new logos)
  • Palo Alto & CrowdStrike (cybersecurity momentum)

Laggards:

  • SAP (cloud backlog growth slowdown, 21% vs. 30% expected)
  • Workday (growth deceleration to 13%)
  • Fortinet (firewall refresh cycle timing)
  • Monday.com & Atlassian (weak guidance, slowing customer adds)

Investment watchlist

Top names this month:

  • ServiceNow: Upsell momentum in AI modules, attractive risk/reward.
  • Datadog: Expanding AI customer base, resilient 25%+ growth profile.
  • Snowflake: Accelerating adoption, turning sentiment, despite high multiples.
  • HubSpot: AI seen as an opportunity; recent derating offers entry point.
  • Veeva: Steady performer with continued upside.

Want access to the full market session?

Dedale Intelligence’s market sessions provide a curated, data-driven lens into what’s really happening in B2B software, from valuations and macro trends to investment signals and segment-level dynamics.

Contact us to learn more about membership and access the full presentation.

Dedale
Dedale provides strategic intelligence for investors and corporates, combining competitive intelligence, market research, and B2B software insights to power better decisions.

Frequently asked questions

September 2025 Market Trends: Common Questions

Answers to the most common questions about Dedale's August 2025 B2B software market update.

How did B2B software stocks perform in August 2025?

Dedale's index of 250-plus public companies gained just under 2%, trailing the S&P 500 (up 6%) and Nasdaq (up 8%), leaving software up around 4% year to date.

What were the biggest deals in August 2025?

Palo Alto's $25 billion acquisition of CyberArk at 17x EV/Sales, Thoma Bravo's $10 billion-plus acquisition of Dayforce at 6x EV/Sales, and Acumatica's roughly $2 billion sale.

How did valuations move in August 2025?

EV/Sales multiples corrected slightly to 6.0x after July's peak, versus a 10-year average of about 6.4x, with high-growth companies commanding 11.0x EV/Sales.

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