Market trends September 2025
Dedale's software market update for September 2025: valuations, stock performance, deals & investor insights

Market Performance
August marked a modest rebound for B2B software stocks. Our index of ~250+ public companies gained just under 2%, trailing the broader indices:
- B2B Software Index: +~2%
- S&P 500: +6%
- Nasdaq: +8%
Year-to-date, B2B software is up around 4%, lagging behind wider benchmarks. Performance remains highly polarized:
- Mega-caps (Oracle, Meta) have delivered >20% YTD gains.
- Industrial software continues to show resilience.
- Supply chain and procurement software remain under pressure due to tariffs and trade uncertainty.
- Workflow & productivity software is being challenged by GenAI disruption.
Macro drivers: Inflation edged higher to 2.7% in July (vs. 2.3% in April). Both the Fed and ECB kept rates stable over summer, but the Fed signaled a dovish turn. Tariffs have normalized at 10% baseline globally (and 30% vs. China).
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Source: Capital IQ as of August 27th, 2025, Dedale Intelligence analysis
Market Valuations
Valuations corrected slightly after July’s peak:
- EV/Sales: 6.0x (vs. 10y avg ~6.4x; peaked at 6.5x in July)
- EV/EBITDA: ~23x (vs. 10y avg ~27x)
- High-growth (>20% rev growth): 11.0x EV/Sales
- Rule of 40 companies: 10.6x EV/Sales
- NA vs EU premium: ~76% (6.7x vs. 3.8x)
The widening transatlantic gap reflects divergent growth expectations: North American software is expected to grow 11% NTM, vs. just 3% for European peers.
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Source: Capital IQ as of August 27th, 2025, Dedale Intelligence analysis
Deal Flow
Transaction activity revived in Q3, led by mega-deals:
Notable transactions included:
- Palo Alto’s $25B acquisition of CyberArk at 17x EV/Sales, positioning itself as a full-stack cybersecurity platform.
- Thoma Bravo’s $10B+ acquisition of Dayforce (ex-Ceridian) at 6x EV/Sales, a landmark HCM deal emphasizing AI-driven capabilities.
- Acumatica acquired for ~$2B, expanding ERP mid-market coverage.
- Cinven’s acquisition of Smart Communications, and active dealmaking from Carlyle, BainCap, and KKR in vertical software and healthcare IT.
- Venture funding: AI mega-raises (OpenAI, xAI) continued to dwarf European activity; growth funding is accelerating while early-stage remains muted.
Key trend: Strategic buyers are platformizing, consolidating verticals, and pursuing AI-native plays.
What to Watch
IPO momentum and public market sentiment
- Figma IPO (July): surged +250% on debut before partial pullback; trading at premium multiples.
- NielsenIQ IPO: more moderate profile in data & analytics, with steadier valuations.
IPO windows remain selective, growth efficiency and AI integration are key differentiators.
Macro stability, valuation gaps persist
- Inflation creeping higher (2.7%).
- Fed signaled a dovish shift in August, potentially supporting investor sentiment.
- Persistent valuation gaps: U.S. high-growth SaaS names command heavy premiums vs. European peers.
Segment trends and earnings insights
Strong Q2 earnings season: 52/53 companies grew revenues, 45 beat consensus. Yet market reactions diverged:
Winners:
- ServiceNow (+AI-driven deal wins, 18/20 top deals used Now Assist)
- MongoDB (+5k new customers YTD)
- Palantir ($1B quarterly revenue, +92% U.S. commercial growth YoY)
- Snowflake (AI fueling 50% of new logos)
- Palo Alto & CrowdStrike (cybersecurity momentum)
Laggards:
- SAP (cloud backlog growth slowdown, 21% vs. 30% expected)
- Workday (growth deceleration to 13%)
- Fortinet (firewall refresh cycle timing)
- Monday.com & Atlassian (weak guidance, slowing customer adds)
Investment watchlist
Top names this month:
- ServiceNow: Upsell momentum in AI modules, attractive risk/reward.
- Datadog: Expanding AI customer base, resilient 25%+ growth profile.
- Snowflake: Accelerating adoption, turning sentiment, despite high multiples.
- HubSpot: AI seen as an opportunity; recent derating offers entry point.
- Veeva: Steady performer with continued upside.
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Frequently asked questions
September 2025 Market Trends: Common Questions
Answers to the most common questions about Dedale's August 2025 B2B software market update.
How did B2B software stocks perform in August 2025?
Dedale's index of 250-plus public companies gained just under 2%, trailing the S&P 500 (up 6%) and Nasdaq (up 8%), leaving software up around 4% year to date.
What were the biggest deals in August 2025?
Palo Alto's $25 billion acquisition of CyberArk at 17x EV/Sales, Thoma Bravo's $10 billion-plus acquisition of Dayforce at 6x EV/Sales, and Acumatica's roughly $2 billion sale.
How did valuations move in August 2025?
EV/Sales multiples corrected slightly to 6.0x after July's peak, versus a 10-year average of about 6.4x, with high-growth companies commanding 11.0x EV/Sales.
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